Which TVs are Google TVs?

If you’re browsing new TVs you’ll have noticed that some have ‘Google TV’ on them, but unlike the Google Pixel phone, for example, they aren’t made by Google.

Here, we look at what Google TV is, which TVs use it, how it compares to other TV platforms like Samsung’s Tizen or LG’s webOS, and why it might be a smart choice depending on the tech you already use.

Other manufacturers use their own operating systems, which vary in their look and function.

The leading TV brand in Australia, Samsung uses an operating system called Tizen in its TVs. It’s smooth and reliable, with a clean interface that integrates well with Samsung smartphones and smart home devices. Tizen focuses more on apps, and less on content discovery, but it ’s very user-friendly.

LG uses webOS, which is known for its colourful, straightforward design. Its app bar runs along the bottom of the screen, making it easy to switch between services like Netflix, Amazon Prime Video, and YouTube. It’s good if you want a simple, no-fuss smart TV experience.

Hisense TVs often run on VIDAA, which is clean and responsive and supports the major streaming apps and live TV, but doesn’t offer the same depth of personalisation or Google ecosystem integration.

Apple TV devices use tvOS, but since Apple doesn’t make actual TVs, this only applies to streaming boxes. That said, tvOS works very well within the Apple ecosystem, so it’s good if you already use iPhones, iPads or Macs every day.

Hubbl is a newer smart TV platform developed by Foxtel for the Australian market. It combines live TV streaming, on-demand apps, and subscription management in one interface, and is available on Hubbl streaming boxes and the Hubbl Glass TV. In terms of its focus on content rather than apps, it’s closer to Google TV than some of the other operating systems.

Some brands, including JVC and select budget models, still use the older Android TV platform (like Android TV 11). It’s similar under the hood to Google TV, but lacks the content-focused layout. That said, it still supports apps via the Google Play Store, Google Assistant and Chromecast.

Google TV stands out for how well it connects with the rest of your digital life if you already use Google services or devices. It has a range of other strong points too:

• Content-first layout: Instead of focusing on apps, the home screen shows movies, TV shows and live TV (where available) from across your connected streaming services. It helps you find something to watch quickly, without needing to jump between apps.

• Smart search and voice control: Google TV uses Google Search to deliver fast and accurate results, especially when using voice commands like “funny movies from the 90s” or “4K nature documentaries”. You can search by title, actor or genre using the remote or Google Assistant.

• Personalised user profiles: Each person in the household can have their own profile, complete with separate watchlists and recommendations. Kids’ profiles are also available, with content filters and optional screen time settings.

• Seamless casting and control: Built-in Chromecast support makes it easy to stream from your phone, tablet or laptop. You can also use your phone as a remote via the Google Home app, and control your TV using Google Nest speakers and displays.

• Premium picture and audio support: Google TV works with high-end features like Dolby Vision, 4K HDR, and Bluetooth connectivity for wireless headphones and speakers.

• Flexible device compatibility: Google TV plays nicely with others - external HDMI devices like Xbox consoles, Blu-ray players, and soundbars usually connect without issue.

While Google TV has plenty to offer, it’s not the best fit for everyone. If you prefer a simpler interface, platforms like Tizen (Samsung) or webOS (LG) might feel more straightforward.

If you're already deeply tied into the Apple ecosystem, using iOS, tvOS, and Apple smart home devices, a tvOS-based device like the Apple TV 4K may offer tighter integration.