Appliances Online ranked Australia’s best online appliance store by CHOICE in 2026

Taking the top spot for online appliance shopping for the fourth survey in a row

Infographic of Choice.com.au top scoring retailes across various categories, including The range of products and brands available,
Value for money, Ease of using the website, Payment options, Delivery, The returns process, After-sales service, The level of product information provided, Online customer service, with Appliances Online topping all categories.

Choice 'Best online shops for appliances 2026' infographic with Appliances Online topping all categories

Another proud moment for Appliances Online!

We’re thrilled to share that Appliances Online has been ranked the best online shop for appliances in CHOICE’s 2026 survey, receiving the highest overall score of any online retailer included.

Appliances Online achieved an overall customer satisfaction score of 89%, finishing 10 percentage points ahead of the next highest-rated online store. Even more excitingly, CHOICE reported that this is the fourth survey in a row where Appliances Online has offered the best online shopping experience for appliances.

For a business built around making appliance shopping easier, being recognised directly by Australian consumers across delivery, service, value and the online experience means a great deal to us.

Australia’s highest-rated online appliance store

CHOICE surveyed more than 2,700 members and supporters who had purchased appliances or electronics during the previous 12 months. Customers who shopped online were asked to rate important parts of their experience, including:

The range of products and brands available
Value for money
Ease of using the website
Payment options
Delivery
The returns process
After-sales service
The level of product information provided
Online customer service

Appliances Online received an overall score of 89%, placing first among the online retailers assessed. The next two retailers followed with 79% and 78%, respectively. CHOICE also listed Appliances Online as a Recommended online appliance store in its detailed comparison of Australian appliance retailers.

Strong results across the complete shopping experience

The overall result was supported by consistently strong customer ratings across almost every part of the Appliances Online shopping journey.

Image featured in the Appliances Online blog

Delivery - Top Score: 92%

Appliances Online received a 92% delivery score, the highest result recorded among the online retailers included in the survey. We know that delivery is one of the most important parts of buying a large appliance. Customers need to know when their order will arrive, that it will be handled carefully and that they will have support when getting it into their home.

That is why our service includes free next-day delivery on eligible in-stock products to qualifying postcodes, along with a two-hour delivery window to make planning the day easier.

Range of products and brands - Top Score: 87%

Customers gave Appliances Online 87% for its range of products and brands. Whether someone is replacing a broken washing machine, comparing new fridges or upgrading their television, having plenty of suitable options makes it easier to find the right product for their home, needs and budget.

Our range includes leading appliance and electronics brands across laundry, kitchen, refrigeration, television, audio, heating, cooling and home living.

Value for money - Top Score: 86%

Appliances Online achieved 86% for value for money, the highest score among the online stores surveyed.

Value is about more than finding a competitive product price. It also includes the service and support surrounding the purchase, from our Price Match Guarantee and eligible free delivery through to free connection and removal services available with selected appliances.

Ease of website use - Top Score: 87%

Customers rated Appliances Online 87% for ease of using the website.

Buying an appliance can involve comparing dimensions, capacity, features, energy ratings and installation requirements. Our goal is to make that process easier with helpful product information, filters and comparison tools that allow customers to shop confidently from home.

Product information - Top Score: 86%

Appliances Online received 86% for the level of detail provided on products, the highest score in this category.

Clear information is especially important when buying appliances online. Customers need to understand whether a product will fit, what it can do and whether it suits their household before placing an order. Our product pages are designed to provide the specifications, features and practical information customers need to make an informed decision.

Online customer service - Top Score: 86%

Customers gave Appliances Online 86% for online customer service, again placing us first among the retailers assessed in this area.

Our Australian-based customer support team is available 24 hours a day, seven days a week, giving customers access to real people when they need help choosing a product, arranging delivery or seeking support after their purchase.

Returns and after-sales support - Top Scorer

Appliances Online also achieved:

87% for the returns process
84% for after-sales service
86% for payment options

These results matter because the customer experience does not finish once an order has been placed. Helpful communication, clear processes and dependable support after delivery are all important parts of earning and keeping customer trust.

What Australian appliance shoppers value most

CHOICE’s research found that online shopping experiences are strongly influenced by delivery, accurate stock information, useful product details, return policies and whether the transaction feels safe.

The survey also found that a previous positive experience and helpful, knowledgeable customer support can be more important to shoppers than price and range alone. These findings closely reflect what Appliances Online has focused on since launching in 2005: combining a straightforward online experience with dependable delivery and genuine support from real people.
Our services include:

Free next-day delivery on eligible in-stock products to qualifying postcodes
Free removal and recycling of eligible old disconnected appliances and packaging
Free connection of selected eligible appliances
A two-hour delivery window
Australian-based customer support available 24/7
A Price Match Guarantee

Together, these services are designed to take some of the work and worry out of buying essential appliances for the home.

Four surveys in a row with Appliances Online at the Top

Being ranked first in 2026 is a proud achievement on its own, but maintaining the top position across four consecutive CHOICE surveys makes the recognition particularly meaningful.

It shows that the experience customers receive is not limited to one successful year. It reflects a continued commitment from teams right across Appliances Online, including our customer support specialists, product experts, website teams, warehouse staff and delivery crews. Every team plays a part in helping customers move from researching an appliance to having it delivered and ready for use at home.

Thank you, Australia

Most importantly, thank you to the customers who took the time to share their experiences through the CHOICE survey. Being rated Australia’s best online shop for appliances reflects the trust customers place in Appliances Online when purchasing products that play such an important role in their homes. We’re proud of the result, but we know there is always more work to do. We will continue listening, improving and finding better ways to make appliance shopping quick, easy and enjoyable. Here’s to delivering more legendary service and even better shopping experiences for Australian households.

Brad Tuisila

With over a decade of hands-on experience with the latest in home appliances, Brad brings a wealth of product knowledge and industry expertise to the table. He also brings a lot of impassioned opinions on shows and movies worth watching, who offers the best coffee in the local area and what kind of tech you absolutely MUST have in your home.