Discover the exceptional 98" X90L BRAVIA XR Full Array LED 4K Ultra HD Smart TV, a fusion of advanced technology and striking design. Powered by the Cognitive Processor XR™, this TV brings to life over a billion colors with unmatched clarity, transforming your viewing into an ultra-realistic experience. The XR Triluminos Pro™ ensures every color and shade is vivid and bright, while the intelligent Full Array LED screen delivers stunning brightness and deep contrasts.

Motion remains flawlessly smooth with XR Motion Clarity™, making every fast-paced action scene or sports event crisp and clear. Audio is just as impressive, with sound perfectly aligned with the action on screen thanks to our innovative processor. The sleek design, featuring a seamless edge and slim aluminum body, ensures your focus never strays from the incredible picture quality.

For gamers, Game Mode auto-switches for peak performance with PS5, ensuring immersive gameplay. Voice control and smart home integration elevate convenience, allowing seamless control over your environment. This TV isn't just about watching; it's about experiencing, immersing you in every scene, game, and sound with pioneering technology and design.