Today, Haier is the number one brand of Major Appliances in the world with a network of design centres, employing over 80,000 people across 30 countries. Haier appliances are designed with everyday people in mind offering practical, smart and reliable value-for-money home solutions. *Source Euromonitor International Limited: Consumer Appliances 2017ed, % unit share, 2016 data. Major Appliances category is the sum of dishwashers, home laundry appliances, large cooking appliances, microwaves and refrigeration appliances.
Haier Appliances is one of the biggest names in the game. Haier is the 4th largest white goods manufacturer in the world. As reported in 2008, the Haier Group brand had reported sales of over $17.8 billion. That's a lot of air conditioners, washing machines and fridges. They have also recently become one of Chinas Top 100 IT Companies.
Like with all large companies, Haier was once a small organisation with big dreams. Started in the 1920's selling only refrigerators, the firm blossomed into a driving force in the marketplace. Then in the 1980's things took a turn for the worse as the failure rate of their merchandise spiked alarmingly upwards. The management at Haier flew into action and completely revamped the company's quality controls and manufacturing supplies. Then manager, Zhang Ruimin, actually invited the employees to take turns with a sledgehammer to destroy the faulty fridges and rededicate the company to a product with the highest standards and lowest return rate. That sledgehammer is still on display at the company headquarters to serve as a daily reminder of this promise to never again make poor quality merchandise.
Such a bold move is close to our hearts here at Appliances Online, where we know that the fastest way to fail in business is to fail our customers. Quality, value and service are the foundations of our business. Since Haier's company-wide focus on quality began 20 years ago their appliances have become the top choice of Chinese customers. Zero defects in Haier products have lead to increased customer satisfaction. With a record like that they are always in the running to win international reputation in quality control. A first class international quality control system was forged to guarantee the needs of big customer groups, markets and orders and to make Haier one of the most trusted brands for customers around the world.
Haier has set up a global manufacturing network with international calibre. They have built 10 industrial parks that utilise China's largest and most advanced equipment and technology. These parks are operated by employees with superb working techniques who produce high quality appliances with great efficiency. One of these parks is located in South Carolina, USA, one in Pakistan and eight are in China. There are 30 overseas Haier factories and manufacturing bases.
Their headquarters are located in Qingdao, Shandong, People's Republic of China. Haier supplies to a world market of more than 160 countries with various home appliances and electronics at high differentiation, high add-on values and low cost.Haier products include fridges and freezers, washing machines and clothes dryers, ovens and cooktops, air conditioners, TVs, microwave ovens, mobile phones and integrated furniture. Their product range is around 15,100 models covering 96 categories. Appliances Online carries a wide selection of these products - only the crème de la crème of the Haier lines.
The Haier group ranked 125th among the Asia Top 1000 Enterprise in the appraisal of Asia Weekly in 2004, a high jump-ahead after being placed 351st in 2003. Haier was also ranked first as China's Most Promising Brands published by Forbes in 2004. Such movement in this direction and the company will be leading the pack in just a few more years.
If you're looking to get a Haier refrigerator or washer but can't decide which one is right for you or your family, just give us a call. Appliances Online is here 7 days a week to answer your questions and help you select the perfect appliance to assist in those daily chores. Make doing laundry a breeze with a new washing machine by Haier.
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