20 years in 20 numbers!

In 2025 Appliances Online turns 20. That's 20 years since the old appliances marketplace got a much needed shake up. Hard to recall now, but back then, if you wanted a new washing machine, fridge or dishwasher, you'd have to carve out a chunk of your weekend trekking around appliance stores, comparing and contrasting different models and prices. Appliances Online arrived to change all that, and the past two decades have been quite a ride!

The very first order in 2005 was personally delivered by Appliances Online’s founder, John Winning. Jumping into his single rented truck, he made the delivery to Appliances Online's first customer.

From day one, Appliances Online set out to prove that buying a new washing machine, fridge or dishwasher on the web could be faster, easier and more enjoyable than spending your weekend traipsing around whitegoods showrooms.

John Winning was just 21 when he founded Appliances Online. Frustrated by the limitations of the in-store appliance shopping experience, and the tedium of trekking from store to store to make comparisons, he thought there was a better way.

So, he set out to try something different: selling appliances online, with great service and incredible convenience. Two decades later, and that decision has transformed how millions of Aussies shop for big and bulky goods.

In its first year of operations, the Appliances Online website proudly declared it was holding two million dollars of stock. The site was small by today’s standards, but it was already establishing strong relationships with both suppliers and customers.

Within three years, the value of stock had already tripled. Australians needed a better way to shop for white goods, and Appliances Online was happy to meet that demand.

A TV offered as a prize on our site in 2005 had a 23 inch LCD screen. At the time, screens this size were still commonplace in many Australian homes. Appliances Online didn't sell TVs yet, but when we did, we stocked a handful with even smaller screens.

Fast forward to today, and 65-75 inch models are the top picks for families across Australia - though Appliances Online does still sell some 32 inch TVs.

The home essentials of Fridges & Freezers, Washers & Dryers, and Dishwashers formed the backbone of the business in its early days.

Now, Appliances Online has over 13 categories, with hundreds of product types from mattresses to air fryers. Make no mistake, though - we do still sell a LOT of fridges, washing machines and dishwashers!

Midnight is the cutoff time for Next Day Delivery*. That means you can place an order at 11:59pm and still expect delivery the very next day, as long as it's in stock in your neck of the woods.

Not many retailers attempt this level of service - especially for big, bulky goods. For Appliances Online, it's part of the brand’s DNA - convenience that works on your schedule, not the other way around.

Free delivery* has been a cornerstone of Appliances Online since the beginning, making it easy to replace or upgrade an appliance without the fear of hidden extra costs.

In an industry where shipping fees were once considered unavoidable, we made 'free' the new alternative. Twenty years on, most other retailers still charge for delivery. For our customers, though, the promise of free delivery holds firm.

A huge 95% of Australians live within Appliances Online’s free delivery area. From major cities to regional towns, the Winning Services trucks that deliver to our customers cover almost the entire map.

By investing in warehouses and logistics nationwide, we've made reliable delivery of big household items possible on a scale rarely matched. This has been one of the key factors in establishing our loyal customer base.

An incredible three million unique customers across Australia have chosen Appliances Online since we launched! Each of those represents an individual household trusting us with a significant purchase.

That trust has been built on consistently reliable delivery, helpful service, and support long after checkout. With millions of top class experiences now delivered, we still go the extra mile to treat every order as if it’s our first.

Appliances Online has a program that offers $50 rewards when you refer a friend to shop with us for the first time.

All you need to do is generate your unique referral link at appliancesonline.com.au and then share it with friends and family. When they click the link and shop, they’ll get $50 OFF* their first purchase and you’ll get a $50 reward as well!

A huge 85% of customers rate Appliances Online 9 or 10 out of 10. That reflects not only high satisfaction in their choice of product, but in the service and care that we deliver at every step of the way.

From clear communication and friendly delivery drivers to after-sales customer support, the whole experience is designed to feel seamless. This level of customer satisfaction is a rare achievement in the appliance industry.

The Appliances Online Legend Blimp was the length of three buses parked end-to-end, making it pretty hard to miss. From 2014 to 2015, it floated above Australia's eastern seaboard, becoming a moving symbol of the brand.

The only airship of its kind in the southern hemisphere, it became something of a sensation and a reminder that Appliances Online likes to do things more than a little differently.

From international names like Bosch and LG to Australian favourites Breville, the range of over 150 brands featured on the Appliances Online site covers every corner of the appliance world.

Whether you’re after a budget-friendly toaster, a mid-range washer or a premium statement oven, we've built solid relationships with a huge number of suppliers so we can keep our warehouses stocked and spoil you for choice.

From laundry staples and kitchen essentials to TVs, small appliances and barbeques, you'll find what you need in the huge range on our website.

But fear not - we also have handy search filters to help you compare and find exactly what you want without feeling overwhelmed. Whatever you're looking for, our goal is always to make shopping for your next home appliance simple.

Our call centre was open every hour of the day and night by 2014. At the time, it was extremely unusual for an online retailer to provide round-the-clock help from real people.

Our helpful team is here in our Sydney call centre, ready to help you find the perfect dishwasher in the middle of the night, if that's when works for you. To this day, that 24/7 promise remains rare in pretty much every industry.

Around 10,000 tonnes of appliances are diverted from landfill each year through the Winning Group's free removal and recycling program, with Appliances Online accounting for the largest proportion of this activity.

Instead of being dumped and becoming waste, old fridges, washing machines and other appliances are carefully handled and responsibly recycled. It’s a winning combination of customer convenience and care for the environment.

Most of the packaging from appliances we deliver is diverted from landfill as part of the Winning Group's removal and recycling program, with Appliances Online accounting for the largest proportion of this.

When delivering appliances, we remove the plastic, cardboard and foam packaging and take it away for processing. It’s a helpful extra service for customers, though it costs them nothing extra.

By recycling packaging and old appliances and safely removing harmful ozone-depleting substances, Appliances Online avoids about 900 tonnes of CO2 emissions monthly.

This effort is part of the Winning Group's strategy to reduce carbon emissions and mitigate climate change (Appliances Online accounts for the largest proportion of this program).

Whether it’s to place an order, ask a tricky product question, or share feedback, you can call us night and day! We may be Appliances Online, but if you prefer a chat, we're also Appliances On-the-phone-line.

Having real people on hand around the clock is just another way we go the extra mile to make things as easy as possible.

It's been an incredible 20 years since Appliances Online first set out to change how Australians bought appliances. What began with one truck, a phone, and a simple idea has grown into the country’s largest online appliance retailer.

That journey has been shaped by innovation, convenience, and an ongoing commitment to customer care - something we - and our legions of super happy customers - like to call Legendary Service.

As we take a beat to look back at how things have changed and celebrate all that we've achieved, we've also got our sights set firmly on the future. Here's to the next twenty years!