BLOG HOME | 21 NOVEMBER, 2024
4 MIN READ

Appliances Online named Best Online Appliance Store 2024

Rated best for value, range, service and more by Choice

What does it take to be voted the best online appliance store in Australia by Choice? It takes a lot, and Appliances Online has achieved a three-peat by taking out the title three years running!

Choice, Australia’s leading consumer advocacy group, is always on the lookout for the best (and worst) products and services across the country. From chocolate chip cookies to insurance and washing machines, it’s on a mission to highlight Australia’s choicest cuts across the board.


Appliances Online, the choice of savvy appliance shoppers three years running

Each year Choice conducts an extensive survey to gauge public sentiment about the nation's best and worst online appliance stores. This year 3,500 Choice supporters were asked to rate their experiences of online appliance shopping. Having scooped the top spot in 2022 and 2023, Appliances Online is extremely proud to have secured the honours once again in 2024.

In its rundown of the survey results, Choice noted that “We've had plenty of good feedback for Appliances Online anecdotally in recent years, and for a relatively young company (it was founded in 2005) to have gained so much ground over the past decade is an impressive thing.”

Wins across the board!

In addition to being named best online shop for overall satisfaction, Appliances Online took the top spot in a range of other categories, including:

  • Value for money: We sell our range of products well below RRP whenever possible and offer our Price Match Guarantee*.

  • Delivery: We are renowned for offering Free, Next Day Delivery* (weekdays) to 95% of Australia’s population, for in-stock items, including fragile goods like TVs.

  • Range of products and brands available: We stock over 8,000 different products from over 150 different brands, catering to all needs, tastes and budgets. 

  • Customer service: Customers can call or Live Chat us day and night, with our 24/7 Customer Support team based in Sydney.

  • After sales service: From free delivery and connection for certain new appliances to removal and recycling of old ones and follow-up support, the completion of a purchase is not the end of the customer’s experience with us.

  • Ease of use website and product information: With thousands of easy-to-find products, simple-to-use search filters, star ratings and customer reviews, Appliances Online makes it easy to find exactly what you’re looking for.

  • Payment options: From credit cards and PayPal to Apple Pay, Google Pay and Buy Now, Pay Later providers like Afterpay, Klarna and Zip, we make it easy to pay in the way that suits you.

Price and service the winning combination

Commenting on the results of the 2024 Choice survey, James Bartlett, General Manager, Appliances Online, said, “We are delighted that Appliances Online has once again won the overwhelming approval of Choice supporters. We work incredibly hard to deliver the best shopping experience in Australia, and while the feedback we receive from customers every single day reassures us that we’re doing that, it’s very rewarding to have our efforts acknowledged by the discerning Choice community.

Discussing the aspects of Appliances Online’s operations that earned the retailer the highest accolades in 2024, Bartlett continued: “We know that cost of living pressures have made value an even more important consideration for customers in the past year, and we do everything we can to offer highly competitive prices and a diverse range of products to suit every budget.

Experience has taught us that price isn’t everything, though–people also want genuinely good customer service and to feel like they’re buying from someone they trust. From our 24/7 call centre in Sydney through to our legendary free delivery service and our free removal and recycling of customers’ old appliances, we go the extra mile to make sure customers are left feeling really pleased with their decision to shop with us.”

If you’ve ever shopped with Appliances Online, you’ll probably understand straightaway why we consistently rate so highly with customers and with consumer advocacy groups like Choice. If not, next time you’re looking to replace a leaky dishwasher, not-so-smart TV or faulty fridge, take a tip from the Choice community and choose where the savvy shoppers go.

Oli Kitchingman

Oli is Appliances Online's editor and blogger, with almost two decades of lifestyle-related writing and editing to his name. With a mission to help you buy better and live smarter, his brand loyalty will forever belong to the appliance manufacturer that develops a self-emptying dishwasher.

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