The Horizon exercise bike is marketed with the features of having a comfortable seat and easy to use control panel. Having used exercise bikes in the past and not being someone who also cycles outdoors the comfort of the seat was a top priority. I think the description also notes " gel inserts". The seat comfort level is the poorest I have experienced, and I have used a number of exercise bikes at local Gyms. The assembly, style and aesthetics of the bike are fine and as what I expected. The control panel whilst useful and with a number of features for those wanting to implement sport science, I find just wanting to know speed, time and calories complicated without setting up my own profile. I'm overall happy with the bike's value for money but will now look to buy another softer seat for it which I think is a real disappointment for the money I spent.