• Sony X90J 50 Inch 4K UHD HDR Smart Google TV XR50X90J

    Sony 55 Inch BRAVIA 5 4K HDR Mini LED TV K55XR50 [2025] hero image
    Sony 55 Inch BRAVIA 5 4K HDR Mini LED TV K55XR50 [2025]
    4.5 from 169 reviews
    • Overview
    • Specifications & manuals
    • Reviews
    • Legendary service
    • Delivery, services & returns
    • Questions & answers

    Overview

    Intelligence beyond contrast adjustment and bold colour, the Sony 50 Inch Bravia XR Full Array Google TV features the Cognitive Processor XR, understanding how we see and hear for augmented audio and visuals. Driven by the Cognitive Processor, XR Motion Clarity smoothes over fast scenes, maintaining clarity and brightness across every scene. Complement clear visuals with targeted sound, courtesy of the XR Sound Position, precisely matching what’s on screen through the use of sound positioning tweeters.

    Then there’s the vibrant colours filling the screen, faithfully reproduced by the XR Triluminos Pro with an enhanced range of saturation and hue, ensuring the accurate depiction of details, even in darker scenes. All of this, and more, comes together within all your favourite content available on this Google TV, with over 700,000 movies and TV episodes available across numerous streaming services.
    Cognitive Processor XR

    Found within the world's first cognitive intelligence TVs, the Cognitive Processor XR has been programmed to understand how humans perceive sight and sound, allowing for the recreation of a truly immersive experience.

    XR Contrast Booster

    Contrast and brightness are keys to enhancing detail, with the XR Contrast Booster 5 accurately balancing light input/luminosity across the Full Array LED screen. Whether in shadow or light, the picture is presented with depth and clarity.

    4K/120 Gaming

    Maintain smooth performance in the midst of the action with a framerate of up to 120 FPS on compatible games. The features of HDMI 2.1 are complemented by the reduced input lag offered by the dedicated Game Mode.

    Acoustic Multi-Audio

    Comprised of several sound technologies working in tandem, Acoustic Multi-Audio raises sound production to a whole new frequency. Sound positioning tweeters reflect the action on screen while X-Balanced Speakers maintains the creation of clear sound and rumbling bass.

    Specifications & manuals

    key Specifications
    Brand
    Sony
    Model Number
    XR50X90J
    Height (mm)
    649 mm
    Width (mm)
    1119 mm
    Depth (mm)
    70 mm
    Weight (kg)
    13.5 kg
    Finish Colour
    Black
    Accessories included
    Remote Control, Batteries, User Manual
    warranty
    Manufacturer Warranty
    1 Year
    Use
    Not intended or designed for commercial use.
    display
    Screen Technology
    LED
    Screen Size
    50 in
    HD Type
    Ultra HD- 4K
    Lighting Technology
    Back Lit
    Local Dimming
    Full Array
    Wide Colour Gamut
    Recommended Viewing Distance (cm)
    150 cm
    audio
    Speaker Channels
    2
    Total Power
    20
    playback
    Dolby Vision
    High Dynamic Range (HDR)
    Upscaling
    USB File Playback
    smart Home Compatibility
    Google Assistant
    Built In
    Chromecast
    Airplay
    Energy Consumption Calculator
    According to the Standard Test, this product utilises $122.09 of energy.
    smart Features
    Operating System
    Google TV
    Processor
    Cognitive Processor XR
    FreeView+ Compatibility
    Netflix Compatibility
    Stan Compatibility
    Apps
    Voice Control
    Streaming Services
    Android App
    Display Mirroring
    connectivity
    Bluetooth
    Ethernet
    WiFi
    inputs
    Composite In
    HDCP Version
    2.3
    HDMI Ports (IN)
    4
    HDMI Version
    2.0
    HDMI-eARC
    HDMI-CEC
    RF Connection In
    USB Ports
    2
    USB Type
    2.0
    outputs
    Digital Optical Audio Out
    Headphone Out
    additional Dimensions
    Height with Stand
    715 mm
    Width with Stand
    1119 mm
    Depth with Stand
    286 mm
    Stand Size (W x D)
    665 x 286
    Package Dimensions (H x W x D)
    786 x 1227 x 143
    Package Weight (kg)
    19
    VESA Mount
    200 x 200
    energy Efficiency
    TV Energy Star Rating
    3.0
    Energy Consumption(kWh/annum)
    421
    other Features
    Year
    2021

    Reviews

    Rating snapshot

    5
    118
    4
    41
    3
    11
    2
    5
    1
    11

    Average customer rating

    Overall
    4.3
    Ease of setup
    5.0
    Build quality
    5.0
    Value of product
    4.7

    Appliances Online's customer reviews are independently managed by Bazaarvoice, ensuring their accuracy and honesty. Vouchers are sometimes offered to verified buyers in exchange for their unbiased review.

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    Pros
    1-3 of 186 reviews
    Strawbs19622021-06-29
    Fantastic image quality, options and settings
    It looks great and is the perfect fit for my TV unit. The picture quality is light years ahead of the 5-6 year old 4K LG unit it replaced. It’s almost as if 4K has been reinvented in the time since I bought the last TV. The biggest downside is the minimal number of HDMI2.1 sockets! Having only two of the latest sockets means having to chose what to leave in the standard 2 ports, and at the price paid for the unit, that shouldn’t be necessary. The other less important issue, is the lack of decent Audio from the unit! If I didn’t have already have a receiver, I’d have been mighty disappointed with output. Perhaps it’s the reason why - in the UK at least - many outlets are throwing in a 2.1 sound bar for free …don’t miss out on that deal even if, like me, you already have an A\V receiver! Mine went to another TV in the house and has worked wonders to improve the acoustics in that room. On the whole, I’m very happy with the TV thus far.
    neopuma2021-05-28
    disappointed - not as good as earlier Sony TV's
    Purchased to replace 14 year old Sony KDL40X2000 HD telly which still has a great picture today. The X90J has terrible blacks (i.e. too bright, not black) and the image enhancing technology basically seems to degrade all but the foreground or whatever it thinks you should be looking at which it doesn't always get right. Made of recycled plastic and it shows, a real downgrade and tbh thinking about sending it back. Shame as the marketing lists amazing features but it does not deliver. Was hoping it would also be good to pair with PS5 but again despite marketed as an idea tv for the PS5, even the image on games is somehow worse! Everyone prefers image on the old KDL40X2000. Motion flow better on the old one also - even cartoons have a few judders on the new one. Sadly disappointed. Wonder if the rest of the Sony TV's are the same. Oh - and comes with a terrible tacky remote (compared with the old ones) and is nothing to look at - just a black screen really. At least the old KDL looked super cool and in the corner with its glass picture frame and silver trim - this is just a very cheap looking case. Oh and you will need a sound bar with this one - the built in speakers are very tinny. Again the old KDL had great sound. Sony - what have you been doing the last decade????
    JJJJJJJJJ2021-07-04
    Very bad blurring
    The picture is fine for example when the news is on but there is bad blurring for live sport......the main reason i bought it.

    Legendary service

    The Appliances Online Net Promoter Score (NPS) is based on feedback from 89,897 people, collected between August 2024 to August 2025. Learn more about the Net Promoter Score (NPS).
    The service is excellent
    David, Shoalhaven Heads, NSW
    top notch
    Wendy, COLYTON NSW
    Excellent service
    Julia, Burleigh Waters, Queensland

    Delivery, services & returns

    Appliances Online is all about legendary service. We offer free next business day delivery, free connection, free removal and free recycling, and we even offer Saturday delivery and, in some locations, a Premium Delivery option that allows you to choose your own 2-hour delivery window.

    Questions & answers

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