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Thanks the X-Reality Pro processor, all content you watch on this TV is digitally upscaled to make use of all 8.3 million pixels in this screen. Simply put, Full HD content has its quality digitally increased four times over before being displayed—meaning beautiful Ultra-HD pictures even if the source isn’t Ultra-HD.
Ultrathin design makes this TV great for wall mounting or for showing off. Sony’s design principles focus on simplicity and versatility which means that this TV fits in well in any interior design setup.
Sony Smart TV
The built-in Smart TV features mean that you’ll be able to watch Netflix, Stan, Freeview+ and much more without having to connect extra devices to your TV. The wireless connectivity means you’ll stream TV shows and movies right from your couch using your internet at home.
Sony 4K HDR
Four times the quality of Full-HD, 4K quality gives you incredible sharpness, clarity and depth. Not a worry if you watch something a bit lower in quality, this TV upscales the quality to 4K to make use of all 8.3 million pixels.
X-Reality Pro
This TV technology takes content that is not 4K—e.g. Full HD and Standard HD—and digitally increases the quality so that you can take full advantage of this TV’s capabilities. Digital noise reduction, colour enhancement, and size increases are automatically applied so that older content looks amazing.
Ultra-Thin Design
Sony’s design principles focus on simplicity and creativity. As a result they’ve created the X7000 range to be slimline, elegant, and adaptable. Easily wall-mountable if you’re short on space or keep it on its minimalist stand to make a visual statement in your home.