Breathtaking and refined, the Sony 50 Inch 4K Ultra HD Smart TV brings your favourite movies, games, and TV shows to life in the best way possible. Complementing the Triluminos Pro Display, the Object-Based HDR Remaster gives your images the personal touch, analysing individual images and dynamically adjusting the contrast. Give your sound the personal touch with the Sony Sound Optimisation, detecting objects in your space that can potentially alter sound quality, and enhancing the audio accordingly.

Enjoy smooth action, especially across fast-moving scenes, with the Motionflow XR. Comparing key visual factors and inserting extra frames between the originals, Motionflow XR is designed to reduce blur within your movies, TV shows, and games. To ensure you can fully immerse yourself in what you’re watching, the Light Sensor optimises screen brightness depending on the room’s ambient light.