The UK7550 series offers incredible picture quality and clarity thanks to its impressive Nano Cell technology, which uses a thin layer of light-emitting particles to dramatically boost screen brightness and light purity, enabling the creation of over 1 billion colours, while maintaining an exceptionally wide viewing angle. It’s 4K resolution also means that you’ll see all of the finest details in whatever you’re watching. Whether you’re playing video games, watching sports, or binge-watching you favourite TV series, this TV’s 100Hz refresh rate ensures silky smooth motion, allowing you to focus on what you are looking at without the distraction of motion blur.

LG’s latest WebOS software also makes using your TV and its features incredibly easy. Its ThinQ software enables you to connect and control all of your compatible smart devices all from the comfort of your TV. And, as it’s powered by Google Assistant, the amount of devices it is compatible with, while already substantial, is constantly growing.