![Samsung 98 Inch DU9000 Crystal UHD 4K Smart TV UA98DU9000WXXY [2024] hero image](/ak/d/2/a/c/d2ace043e9b6e22b9917b098ccc0bebab4a6649a_UN98DU9000FXZA_006_Front_Graphite_Black_Global_No.1_18_years-widget.png)
Providing an unprecedented smart TV experience, this Hisense TV is equipped with the VIDAA 4.0 smart operating system. Easily navigate through the functions of the TV with the simplified interface and universal search function. Amazon Alexa is now fully integrated into the VIDAA 4.0 operating system while Google Assistant voice commands can be accessed using an external device.
Quantum Dot Colour
Displaying an incredible range of colours with the utmost precision and luminance, the nanoparticle-infused Quantum Dot screen can enhance the blues, reds, and greens to ascend displayed images to new heights. This is further complemented by sharpened contrast in a variety of lighting conditions, making each hue pop with more vibrancy.
Full Local Dimming Pro
Equipped with hundreds of LED backlighting zones, Full Local Dimming Pro adjusts the contrast based on what is on the screen. This allows for rich, deep blacks and brighter highlights, complementing the vibrant colours of the display.
Dolby Vision HDR
Dolby Vision utilises dynamic metadata to optimise colour, deepen contrast, and enhance clarity, scene by scene. This means every image is brighter, bolder, and more detailed, leading to amazing visuals.
Dolby Atmos
Dolby Atmos transports you into the story with moving audio that flows all around you with breathtaking realism. Sound moves around you in three-dimensional space, so you feel like you’re inside the action.