I researched about this hairbrush before purchasing, as it seem excessive to pay for a hairbrush. In summary, worth every dime: 1. My straight bob hair shines after brushing with it. It no longer looks dry. And I don't even need to use a hair conditioner. 2. The detachable brush and be easily washed. 3. It is very handy! Especially for those who want to carry it around. What can be improved: 1) Make it USB-chargeable 2) Have a cloth carrier for easy of carry the brush around.

This ionic brush has made my life much easier. I have frizzy hair and untangling such hair looks like a heavy task. But with this brush it has become cake walk. It provides lasting shine to hair and prevents hair fall. I would definitely recommend this product to all the ladies out there.

I travel a lot and when i wash my hair, they become very fluffy. They do not set or settle. This is an excellent, easy to carry brush. i use it after washing my hair. It does not get hot. It makes my hair straight without heat and is very convenient. Fits in my clutch. Must buy