What is GUPPYFRIEND?
The GUPPYFRIEND Washing Bag is an effective, scientifically proven, and patented solution to stop microplastic pollution prevents microplastic fibres from entering rivers and oceans through the washing of synthetic textiles.
- It reduces fibre shedding and protects our clothes.
- It filters the microfibres that do break and doesn’t lose any fibres itself.
- It’s a daily reminder to change our buying habits and washing rituals.
The Microplastic Problem
Microplastic released from washing harms the environment.
With each wash, countless microfibres from synthetic textiles make their way from washing machines into rivers, lakes, and oceans. Once in the environment, the microfibres concentrate pervasive bacteria and pollutants. They are consumed by aquatic organisms, which can result in gastrointestinal infections and blockages, reproductive problems, and starvation. Serious consequences are not limited to animals and nature.
The tiny plastic fragments threaten our own health: They enter our food and our bodies through the food chain.
How it Works
The broken fibres collect in the corners of the washing bag after washing and can be easily removed and disposed of.
Appliances Online's Commitment
Our goal is to make a positive environmental impact by:
- reducing the amount of microplastics entering our waterways and oceans via washing clothes and to raise awareness of this issue amongst consumers; and
- educating and encouraging our customers to adopt better purchasing and washing behaviors.
A key target in the National Plastics Plan by The Department of Agriculture, Water & Environment includes a phase-in of microfibre filters on new residential and commercial washing machines by 1 July 2030. This partnership with GuppyFriend champions this plan and will be an industry leading initiative to to reduce the amount of plastics that enter the ocean.