Taking a seat on the Snug Chair feels like a welcoming embrace. The inside material is made with Down-Like Microfibre, or DLMF. This is the better alternative to down which provides the perfect balance between comfort and support. And unlike down, no geese or ducks were harmed to produce it.
Keeping your Snug Chair looking its best is a breeze. The faux fur cover can be vacuumed as needed and brushed to restore its natural loft. You also have the option of unzipping the cover for dry cleaning.
From the playroom to the games room, the Snug Chair can be placed wherever comfort is needed. So whether you’re young or young-at-heart, the I Am Fake Snug Chair is the perfect lovable companion to add to your home.

I Am Fake
With its signpost logo and to-the-point brand name, I Am Fake is not just proud to be cruelty-free, it wants to make a statement. Committed to making high-quality products using better alternatives, faux is no longer a pale imitation.

Shaped like a hug
With its gentle curves and generous seat depth, this chair is designed for snuggling. Whether you’re curled up with a book or nestled in for a nap, the plump and huggable design of the Snug Chair takes care of all your relaxation needs.

Big Bear Cream
Designed like an oversized teddy bear moulded into a cosy chair, this Snug Chair comes in a Big Bear Cream colour which adds brightness and softness to any space.

Luxuriously soft faux fur
Soft and cosy, the faux fur on this Snug Chair is love at first touch. Designed for snuggling, this material feels warm on a cold night and calming after a long, stressful day. Proudly cruelty-free, this faux fur combines comfort with compassion.