Appliances Online wins two My Business Awards!
October 7th, 2011
On Thursday 6th 
October Appliances Online won two My Business Awards:
• PWC award for Best Medium Business
• ActionCOACH award for Outstanding Excellence
The My Business Awards are held annually to recognise and celebrate the best in small to medium business. We were especially honoured to win the ActionCOACH award for Outstanding Excellence, as it was the most prestigious award of the evening.
These wins follow on from being awarded the Best Customer Experience and Best Site Optimisation and Design awards at last week’s Online Retailer Industry Awards (ORIAs).
Our CEO John Winning said he was honoured that the company he started was again being recognised as a leading Australian business.
“The past six years have been a tremendous learning curve – we started the business with a desire to sell to people who love the convenience of shopping online and were looking primarily for replacement items. I believe our model, which focusses on customer service as a key differentiator, is the reason behind our success.” Winning said.
In just five years Appliances Online has become Australia’s largest online retailer of appliances, delivering to 98% of the population and stocking more brands than any other online appliance retailer. And in 2011 alone we’ve increased our customer base by 50% and total revenue by 100%.
Winning said: “We spend half of our time listening to, and learning what our customers want, and the rest of our time ensuring we deliver exactly what they’re asking for. Being online doesn’t mean you don’t have to deal with our customers, in fact we want to create loyal relationships that last into the next generation.”
John Winning has put together three tips for ecommerce success:
1. Listen to your customers at every opportunity. Customer feedback is proactively sought at Appliances Online, and is used to improve company processes and customer touch points. Customer feedback is tracked and analysed to detect issues that may be otherwise missed when feedback is looked at in aggregate.
2. Empower your staff – your employees are the biggest asset of any business – we encourage all employees be innovative and we listen to all our employees’ ideas, regardless of their position within the company.
3. Stay agile– no matter the size of the company, being able to adapt quickly to the changing e-commerce landscape and to embrace new ideas and technology is a necessity.
Congratulations to all our staff who work hard every day to make Appliances Online an award-winning company. And thanks also to our customers for your continued feedback, encouragement and support.
Huge congrats to the team at Appliances Online. We were there at the awards night and really happy to see an awesome business like this recognised.
-Priyanka Rao, Luxmy Furniture