Yes, we're human!

Appliances Online is a family-run business, based in Sydney. Our team is made up of 100% real humans - all of them committed to providing you with the best shopping experience in the world.

The Senior Management Team

John Winning

Chief Executive Officer

John Winning started his career as a door-to-door salesman before working for his father's business, Winning Appliances, as a delivery truck driver. Not wanting to be handed his family's business on a platter, John set out to pave his own way in business. It was while working at Winning Appliances that John recognised that there were a growing number of time-poor consumers who needed new whitegoods but didn't have time to visit the shops. So in 2005, equipped with just a laptop, a rented truck and a 1300 number diverted to a mobile phone, John established Appliances Online. From such humble beginnings, Appliances Online now employs upwards of 150 people and is Australia's largest online retailer of whitegoods and appliances. John believes that all consumers are entitled to a shopping experience that is easy, informed, reliable and enjoyable - especially when shopping online.

Favourite appliance: My new zip tap with sparkling water.