Our history

Appliances Online - leading the online appliances and whitegoods industry since 2005!


Appliances Online was established in 2005. Not to service a new market need, but to service an age-old one: replacing your broken-down white goods and appliances, quickly and without fuss.

Having worked for the family retail appliance company for 8 years, our founder, John Winning, spent a good part of every day helping customers whose white goods and appliances had recently died. Again and again, he heard the same thing: When your fridge dies, you have to replace it ASAP. But fridges seem to choose the most inconvenient times to die - usually when all the shops are closed or you're at work. Last night's casserole simply won't wait 'til the weekend!

The same is true of your other appliances and white goods. You need to cook, clean and dry clothes. You need hot water. And - in all likelihood - you REALLY need coffee! "The weekend" or "next week" are just too far away. Washing machines, dryers, dishwashers, toasters, ovens, kettles... They all need to be replaced immediately, when they die, and the shops are usually unable to help, just when you need their help most.

So John established Appliances Online

No surprise, then, that John soon put two and two together. Clearly there was a real market for a specialist online retailer of appliances and white goods. And that market wasn't being serviced.

The idea was good... The service was excellent!

Now let's be clear. We're not saying John's a visionary. Even as far back as 2004, Appliances Online wasn't the only online retailer of appliances and white goods. It wasn't even the first. In reality, it wasn't actually the business concept that made us successful, it was our focus on customer service.

All our customers need new appliances - most in a hurry. From the very start, we made it our business to help them find precisely what they need, to answer questions with genuine industry expertise, and to deliver our products anywhere in Australia - quickly and without fuss.

Now you can replace white goods & appliances immediately, online!

Appliances Online is now Australia's leading online retailer of appliances and white goods.

We serve hundreds of customers, every day, and we keep more than $10 million worth of stock on hand. We offer the widest range of the top brands, we deliver Australia-wide, and we tell you before you buy exactly how much delivery will cost.