Online appliance shopping on the rise
January 19th, 2012
If online shopping trends in the United Kingdom are anything to go by, Australians can expect to buy household appliances online even more than before.
Whitegoods accounted for almost a million searches on Google UK in the month before Christmas, according to independent specialist search and social marketing agency, Greenlight.
People flex their fingers to let the tapping do the buying
About 38 per cent of the searches were for dishwashers and laundry products, making these appliances the most searched for items overall. ‘Washing machines’ was searched for 49,500 times, accounting for 5 per cent of all whitegood queries.
Small appliances also proved popular including kettles, fryers, slow cookers, toasters and vacuum cleaners. Whitegoods aside, the most popular items bought online were TV and audio equipment, laptops and games, reported The Guardian yesterday.
Despite a shaky European economy, and in defiance of flaky high street retail figures, e-tailing in the UK has been growing steadily year-on-year, with double-digit growth from 2010 to 2011. More positive growth has been forecast for 2012.
Statistics in Australia suggest similar trends to the UK. In 2008 and 2009, 64 per cent of people aged 15 years and over who accessed the internet used it to make online purchases, up 61 per cent from the prior two year period, according to the Australian Bureau of Statistics (ABS).
The most common reasons given for making online purchases were the convenience (74 per cent), lower prices (38 per cent) and a wider availability of products and services (16 per cent).
The Hoover 75kg Front Loader
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