Samsung signs new sponsorship with Jamie Oliver

March 7th, 2012

Samsung has announced an exclusive deal with the Naked Chef to be an ambassador for the London 2012 Olympics.

From the kitchen to the track field, the British chef will play a key role in raising awareness of Samsung’s role as a Worldwide Olympic Partner.

Oliver, who is active in promoting growing gardens in schools in the UK, said he was pleased to partner with a company who is also interested in helping young people.

Jamie Oliver in Samsung's homeland, South Korea

“I’m truly honoured and excited to be involved in London 2012 as an ambassador for Samsung,” he said.

“Samsung have developed some fantastic initiatives to get young people from around the world involved in the Games and we both want as many people as possible to be part of this incredible event.”

Oliver has been championing healthy eating for fifteen years in the UK, USA and Australia. The collaboration with a giant company such as Samsung will ensure the continuation of his already high profile.

Sunny Hwang of Samsung said: “Jamie Oliver shares Samsung’s commitment to expanding the spirit of the Olympic Games.

Together, it is our goal to do what we can to inspire people around the world to get involved with London 2012.

Jamie has a unique perspective on some important global issues such as living a healthy, balanced life. He is a passionate communicator and has an innate talent for making these issues relevant to people from every walk of life.”

Keri Algar

Having once had to sit on the washing machine to stop it from bouncing into oblivion, Keri is today delighted with the new (smoother running) technologies that make housework easier every day. A self-confessed lazy-bones, Keri seeks out quirky inventions that ease the human workload, such as the robotic vacuum cleaner (wow). And as soon as someone figures out a Jetsons-like self-cleaning house, she will happily lay her pen to rest and retire from appliance journalism. Until then, her pick is a fridge that will tell her smartphone when it's time to pick up more beer on the way home. Magic.