Big-ticket dishwashers popular with Aussies, survey

March 20th, 2012

Appliance News Dishwashers

One in three Australians prefer to spend over $1,000 on their dishwasher, a survey has found.

The independent survey by Canstar Blue has concluded that Australians would rather use a high end dishwasher to cut down on domestic chores.

“Our research has shown of the one in two Australians who have dishwashers, a sizeable group place a great deal of importance on this popular kitchen appliance and will invest extra to get the best possible model they can afford,” said manager of Canstar Blue, Rebecca Logan.

“The results also showed the vast majority of Australians rely on their dishwasher heavily to cut down on their domestic duties, with 69 per cent of respondents using their appliance for the majority of their washing up.”

The dishwasher as a conflict resolver

The survey, which was actually measuring which detergent people are most satisfied with, revealed that over a third of Gen Y respondents admitted to “clashing over chores”. A fifth of Gen X admitted the same and the least complaining of household duties were (unsurprisingly) the Baby Boomers at 10 per cent.

Environmental considerations of dishwasher detergents

While some consumers prefer to use a dishwasher for it’s environmental benefits, the type of detergent purchased is determined more by it’s price and effectiveness over the environmental impact.

“Interestingly, the results showed consumers are becoming more aware of the impact their choice of cleaning materials can have on the environment, with one in two respondents considering environmental friendliness when choosing a dishwasher detergent,” Logan said.

However according to the survey the most overall satisfied customers chose Aldi dishwasher detergents for it’s value for money and effectiveness.

Eco-friendly brand Earth Choice won the environmental friendliness and smell categories.

“Aldi continues to perform well in our customer ratings and today the company proved again its formula of offering consumers high quality groceries at the lowest possible price continues to resonate with its customers.”