LG Appliances Company Background

LG Electronics, Inc. was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics, information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world. The company has annual total revenues of more than US $16.9 billion.

The LG Electronics brand was launched in Australia in 1997. An innovative product range, supported by extensive marketing campaigns has led to strong sales growth in the Australian market.

LG Electronics Australia currently has over 350 employees nationwide with branch offices in New South Wales, Victoria, Queensland, South Australia and Western Australia. In line with its global philosophy, LG Electronics Australia sets new benchmarks in digital and marketing innovation.

A platform of marketing success in Australia has been the motto LG, Lifes Good. The slogan has cemented the company in the hearts and minds of Australian consumers and successfully communicates LGs underlying goal and vision - to make life easier with people-friendly technology.

In the Australian market, LG Electronics currently offer a wide range of home appliances, including fridges and freezers, top and front load washing machines, clothes dryers, dishwashers, microwaves and cooking products.

For LG, fast innovation involves setting extremely high innovation goals and securing a competitive edge, aiming for a target of 30% more than what their competitors can do. Fast innovation also means 30% more sales and improvement in their market share, new product development and unveiling these products 30% faster, as well as technology development and establishment of corporate value three years ahead of their competitors.

LG Electronics’ unique characteristics include leading technology throughout their product range, highly featured products at a lower prices, and a world renown brand name.

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