Haier Appliances Company Background
Haier Appliances are the 4th largest white goods manufacturer in the world and since
2004 the Haier brand is worth in excess of $7.5 billion. Haier has also recently
become one of Chinas Top 100 IT Companies.
Globally, Haier Appliances have built 10 industrial parks with Chinas largest and
most advanced equipment and technology, operated by employees with high technique,
highquality and high efficiency. Providing the world market in 160 countries with
various home appliances and electronics at high differentiation, high add-on values
and low cost. Haier products include fridges and freezers, washing machines and
clothes dryers, ovens and cooktops, air conditioners, TVs, microwave ovens, mobile
phones, and integrated furniture. Haiers product range is around 15,100 models covering
96 categories.
Haier has set up a global manufacturing network with international calibre. Haier
Appliances have built 10 industrial parks, 1 is located in the USA (South Carolina),
1 in Pakistan and 8 are in China. There are 30 overseas Haier factories and manufacturing
bases.
The Haier group ranked 125th among the Asia Top 1000 Enterprise in the appraisal
of Asia Weekly in 2004, a high jump-aheadcompared to Haiers 351st in 2003.
Haier was also ranked first as Chinas Most Promising Brands published by Forbes,
2004.
Haier Appliances aims to win international reputation in quality control. Haier
Appliances have been the top choice of Chinese customers in the last 20 years, zero
defects in Haier products has lead to increased Haier customer satisfaction. A first
class international quality control system was forged to guarantee the needs of
big customer groups, big markets and orders, and to make Haier one of the most trusted
brands for global customers.
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