Electrolux Appliances Company Background
Electrolux is Australasias leading household appliances company through its Australian
and New Zealand subsidiaries, Electrolux Home Products Pty Limited and Electrolux
(NZ) Limited. Appliances manufactured in Australasia by Electrolux are marketed
under Westinghouse, Simpson and Electrolux, Chef, Dishlex, Kelvinator and for export
markets, under other brands. The companys four manufacturing plants in Adelaide
produce cookers, rangehoods, washing machines and dryers, dishwashers and appliance
motors. The manufacturing plant in Orange, 250km west of Sydney, produces refrigerators
and freezers. A further plant in Christchurch New Zealand produces cookers. Electrolux
imports into Australia and New Zealand kitchen and laundry products from Europe
which it markets under the Electrolux Gallery brand.
Electrolux is the worlds largest producer of powered appliances for kitchen, cleaning
and outdoor use, such as refrigerators, washing machines, cookers, vacuum cleaners,
chain saws, lawn mowers, and garden tractors. In 2003, Group sales were AUD 21.7
billion (SEK 124 billion) and the Group had 77,000 employees. Every year, customers
in more than 150 countries buy more than 55 million Electrolux Group products for
both consumer and professional use. The Electrolux Group includes famous appliance
brands such as AEG, Electrolux, Zanussi, Frigidaire, Eureka, and Husqvarna.
Electrolux focuses on innovations that are thoughtfully designed, based on extensive
consumer insight, to meet the real needs of consumers and professionals. From top
restaurants such Tetsuya’s to households all around Australia Electrolux is a part
of Australian lives with good looking, well designed and manufactured appliances
made to enhance Australian households.
Electrolux’s unique characteristics include having great after sales service, producing
high quality products at a good price point and having good looking designs.
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