Brita Appliances Company Background
Founded in 1966, BRITA is a German company that specialises in water filtration products. BRITA is the world's number 1 seeling water filter and BRITA water is enjoyed by for than 50 million people in over 80 countries every day. Combining German technology and research with intuitive design, BRITA filtered water can make a positive difference to your health and lifestyle.
With its headquarters located in Taunusstein, Germany, BRITA is still a family-run company. BRITA is the inventor of jug water filters for domestic use, and it has expanded its field of activity into manufacturing filters for espresso machines, vending machines, steamers and dishwashers. Bosch, Cloer, Breville and Pegler are all companies who have integrated BRITA's household water filter cartridges into their home appliances so they can offer their customers all the advantages of BRITA filtered water.
Even though water authorities impose strict controls and high quality standards, factors such as old pipes, limescale, and the chlorination process can affect the quality and taste of tap water. Filtering not only gives you better drinking water, it also improves the taste of your food (since water is used in many stages of the cooking process) and it can give you better results when brewing tea or making coffee.
If you live in an area with a hard water supply, a BRITA filter is an excellent investment. How hard your water is depends on the permanent hardness and carbonate hardness of the regional water (carbonate hardness is also known as limescale). When brewing coffee or tea, hard water can impair the development of subtle flavours, and it is also responsible for leaving unattractive scum in your tea, as well as causing limescale build-ups in your kettle or coffee maker.
With a BRITA filter, water tastes and smells better. It eliminates that metallic, chlorinated tap water taste, giving you fresh, natural, and untainted water to enjoy. Not only does BRITA filtered water taste better, it's also better for your body – with 99.9% removal of Cryptosporidium and Giardia. BRITA filtered water taps effectively remove substances and additives that affect the taste and quality of the water but it does NOT remove fluoride or dissolved minerals that are essential to our wellbeing.
The BRITA On Line Active Kit makes it possible to filter your kitchen mixer tap so you can enjoy an unlimited supply of fresh filtered water. This kit includes a filter head, mounting bracket, A1000 filter cartridge, electronic exchange indicator, and 2 flexible hoses. Once it has been installed, the A1000 filter will remove chlorine, bad tastes, odours, fine and solid particles (i.e. rust and sand) and organic impurities from the water you use for cooking and drinking. This 2 stage filtration system includes a sediment pre-filter and an active carbon block (0.5 micron).
For average use (22L/day) the A1000 filter will last for 6 months. An electronic filter exchange reminder will sound an audible alarm when it's time to change the filter, and filter changes are supremely easy with the simple twist of a lever. Additionally, the hygienic bacteriostatic cartridge inhibits bacteria growth. Please note that cartridge life is dependent on water quality and cartridges are intended to be used with municipal tap water only.
Environmental sustainability is an issue BRITA takes seriously, which is why BRITA has partnered with Greening Australia and Forest & Bird in New Zealand to help improve our planet. Greening Australia has restored many areas with its River Recoveries program. They are working to restore, protect and build biodiversity and provide ecosystem services that are fundamental to our quality of life. Forest & Bird are working on a variety of campaigns and projects to protect and restore our rivers, lakes and wetlands.
Perfect for any home, a BRITA water filtering system also makes a great gift. Plus the BRITA promise guarantees that if you are not satisfied that your BRITA product has improved the taste of your water, they will refund your money (within 30 days of purchase).
Upgrade to a BRITA filtered water system from Appliances Online, and enjoy the delicious fresh taste of pure water every day.
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