Who is the hottest appliance brand ambassador?

January 31st, 2012

Coffee Machines & Accessories Garment Care

What do Nespresso coffee machines and George Clooney have in common? An intense love of style and good living, they’re hot in demand, impress their fans and stand for incomparable quality – well, that’s according to Nespresso, anyway. But let’s be honest, it just turns out that sex sells appliances, too.

The American actor is only one of three men to have been voted the Sexiest Man Alive by People Magazine, once in 1997 and then again in 2006. If you can set good looks aside, part of Clooney’s appeal is his social activism: he is a United

Nespresso: sensual and intense

Nations Messengers of Peace and active in advocating a resolution of the Darfur conflict (Sudan). I’d wager the smoking hot eyes sell coffee machines first.

On the subject of coffee, Roger Federer has been Jura’s brand ambassador since 2006.  Jura reckons the Swiss couple share sophistication, heritage, hard work and a passion for excellence. And he’s a bit of a dish.

In 2007 Jura grew 18 per cent and in the last 10 years it has quintupled its revenues. The ‘Federer effect’ will ensure the Swiss agreement continues until 2016.

Small appliance maker Morphy Richardssolved the eternal puzzle of how to make ironing sexy by making iron man Alistair “Ali” Day their brand ambassador. Sexy, steamy, and hunky is the idea behind appealing to a younger Australian (female) market. The marketing campaign was launched last year and will continue to promote new ironing and ironing board ranges in 2012.

“Some say sex sells, we at Morphy Richards say steam sells,” Fiona Petkaris, national marketing executive at Morphy Richards said.

Morphy Richards: hot and steamy

Samsung – who has arguably the largest marketing facility at it’s disposal from the appliance makers mentioned so far – is no stranger to blockbuster brand ambassadors with stars such as David Beckham  in its repertoire.

In Australia, Samsung used Simon Baker (The Mentalist) for its ‘masterbrand campaign’. The advert showed a suave Baker in his home using a broad range of Samsung products, essentially bringing them together, including a robotic floor cleaner, a 3D TV, mobiles and a laptop.