Siemens puts new spin on washing machine intelligence with i-Dos technology

August 10th, 2012

Appliance News Clothes Dryers Laundry Washers & Dryers

An innovative new washing machine which automatically measures and dispenses detergent has been launched by Siemens.

Developers at the German brand claim the new i-Dos technology calculates the precise dosage of liquid detergent required depending on the load size, soiling and fabric type.

Combining intelligence and design, the fully-integrated 8kg iQ 800 Master Class with i-Dos has been hailed for its ability to deliver up to 39 washes from a single fill of liquid detergent.

Speaking at the launch this week, Richard Woodmason, National Brand Manager for Siemens, said: “I think it’s going to be a huge success. The figures state very clearly that there is a lot of underdosing or overdosing with quite obvious results.

“I think the market is waiting for something like this. I think everybody hates laundry, it’s not really a very sexy industry and everyone loathes doing it. I think this makes it an absolute no-brainer. It’s a real plug and play.”

‘Perfect fit’

Siemens also claim the economically and energy efficient machine can save up to 7062 litres of water a year compared with manual detergent measuring, and uses 32 per cent less liquid detergent a year than manual dosing.

The associated iQ 800 Master Class heat pump dryer can be positioned either above or beside the washing machine, and Mr Woodmason added: “Our strong signal is innovation with a very green, environmentally friendly aspect so it’s a perfect fit for us.”

The iQ 800 Master Class washing machine will be exclusively available through Winning Appliance.

Find out more about the fully-integrated 8kg iQ 800 Master Class with i-Dos by watching the video below:

All the way from the UK, Kevin is our multicultural offering on the content team. A journalist and video editor, Kevin is our man with a handy cam, charged with interviewing and filming anyone and everything appliance related. His Essex roots provide a quirky, if not always coherent, take on the huge amount of product news, reviews and launches we try to stay across here at Appliances Online. His passion for playing and watching sport is only matched by his desire succeed as one of the first digital content journalists working within the exciting and expanding world of online retail. Kevin's favourite appliance is a Beefeater BBQ as it enables him to fully assimilate into the Aussie lifestyle, but still maybe with a preferred warm beer in hand.

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